Constructo Marketing
Get Your Growth Plan

Plans & pricing

Simple pricing for remodelers and roofers ready to grow.

Every Constructo plan combines the core pieces of a modern growth system — search visibility, paid demand, conversion, follow-up, and measurement. The difference is how much depth, capacity, and strategic support your business needs.

See The PlansTalk to Constructo

Transparent Pricing

Flexible Agreement options

Your assets Stay yours

Built for Remodelers + roofers

Build. Grow. Scale.

Same growth system. More depth at every level.

You shouldn't have to choose between SEO, paid ads, a better website, or better follow-up. Those pieces work together. The question is how much marketing capacity your business needs right now.

Core growth system

Build

$2,000

per month

Quicker demand + a stronger foundation.

For contractors who want to start generating opportunities now while building stronger local visibility for the future — local search, paid demand, conversion, follow-up, and tracking working together.

Search + SEO

Core local visibility, Google Business Profile optimization, review generation, and foundational technical SEO.

Paid acquisition

Local Services Ads management focused on capturing high-intent homeowner demand.

Website + conversion

A conversion-focused contractor website built to turn traffic into opportunities.

CRM + follow-up

GoHighLevel setup, lead routing, and follow-up systems designed to stop good opportunities from falling through the cracks.

Tracking + direction

Foundational visibility into where leads are coming from and how the system is performing.

Start With Build

Get the essentials working together.

Most popular

Expanded growth system

Grow

$3,500

per month

The sweet spot for most established contractors.

For established remodelers and roofers ready to build a more complete growth engine — deeper SEO and organic growth, expanded paid acquisition, better conversion infrastructure, and clearer attribution.

Search + SEO

A deeper organic growth program with ongoing SEO, content creation, content refreshes, and AI/AEO search readiness.

Paid acquisition

A more developed paid-growth program with one primary paid growth channel, campaign-specific landing pages, and offer alignment.

Website + conversion

Continue improving conversion while adding dedicated landing pages where campaigns require them.

CRM + follow-up

Expanded GoHighLevel workflows built around how leads actually move through the sales process.

Attribution + reporting

Pipeline reporting and attribution designed to connect marketing activity with real opportunities.

Grow With Constructo

Increase volume without losing control.

Advanced growth function

Scale

$6,000

per month

Our broadest strategy, deepest execution.

For established contractors ready to scale aggressively — more acquisition channels, greater implementation capacity, advanced revenue systems, and our deepest level of strategy and support within the agreed scope.

Search + SEO

More organic implementation capacity, deeper local authority work, and a broader effort to strengthen market visibility.

Paid acquisition

Multiple paid acquisition channels with additional retargeting, testing, and optimization.

Website + conversion

More sophisticated conversion work and continued optimization across campaigns and growth initiatives.

CRM + revenue systems

Advanced workflows, reactivation, automation, and deeper pipeline infrastructure.

Reporting + growth leadership

Advanced dashboarding and executive growth planning focused on priorities, channels, opportunities, and where to invest next.

Talk About Scale

Turn marketing into a true growth function.

Every plan includes search, paid acquisition, a conversion website, CRM follow-up, and tracking. Advertising spend is separate. Compare exactly what changes →

Compare the plans

See exactly what changes as you move up.

Every plan covers the core growth system. Higher tiers increase the amount of implementation, the sophistication of the strategy, the number of channels we can manage, and the visibility you have into what's driving growth.

Local SEO + Google Business Profile

Build
Core local optimizationGBP optimization, local profile cleanup, and review workflow.
Grow
Expanded local strategyEverything in Build, more tightly integrated with the broader organic program.
Scale
Advanced local authorityDeeper implementation and advanced local authority initiatives.

Organic SEO

Build
Technical foundationBasic technical SEO and the search foundation supporting the website.
Grow
Ongoing organic growthSEO system, content creation, content refreshes, and ongoing implementation.
Scale
Expanded organic implementationGreater implementation capacity and deeper authority-building work.

AI / AEO search

Build
Not a primary focusThe technical and local foundation supports it, but there is no active AEO program.
Grow
IncludedAI / AEO search readiness becomes part of the active organic strategy.
Scale
ExpandedGreater implementation depth as part of the broader authority strategy.

Paid acquisition

Build
Core paid demandLocal Services Ads management — paid advertising is managed from day one.
Grow
Expanded paid acquisitionOne primary paid growth channel on top of LSAs, with landing-page and offer alignment.
Scale
Multi-channel acquisitionSecond paid acquisition channel, retargeting, testing, and more sophisticated optimization.

Website + conversion

Build
Conversion websiteConversion-focused contractor website included.
Grow
Website + campaign landing pagesLanding-page and offer alignment to support expanded acquisition.
Scale
Advanced conversion optimizationMore testing and optimization as campaigns and channels become more sophisticated.

CRM + follow-up

Build
Core CRMGoHighLevel setup, lead routing, and follow-up.
Grow
Expanded workflowsMore sophisticated GoHighLevel workflows supporting the pipeline.
Scale
Advanced revenue systemsSophisticated CRM workflows plus reactivation.

Content

Build
FoundationContent required for the core website and local foundation.
Grow
Ongoing contentContent creation and refreshes as part of the organic growth program.
Scale
Expanded content capacityGreater organic implementation capacity based on strategy and opportunity.

Tracking + reporting

Build
Foundational visibilityCore tracking to understand where opportunities are coming from.
Grow
Attribution + pipeline reportingMore visibility into channel and pipeline performance.
Scale
Advanced dashboardingDeeper reporting designed to support larger marketing decisions.

Growth strategy

Build
Core directionStrategy around the core program.
Grow
Ongoing growth strategyMore active planning as acquisition channels expand.
Scale
Executive growth planningA larger role in prioritization, investment decisions, channels, and growth planning.

Implementation capacity

Build
Core
Grow
Expanded
Scale
Highest

Higher plans aren't just "more services." They give us more capacity to execute across the whole system.

The Constructo growth system

Everything has a job to do.

SEO doesn't work in isolation. Paid ads don't work in isolation. A website doesn't work in isolation. The strongest growth systems connect how homeowners find you, choose you, contact you, and what happens after the lead comes in.

  1. 01

    Get found

    Show up when homeowners in your market are searching for what you do.

  2. 02

    Earn trust

    Build the reviews, authority, website presence, and credibility that make choosing you easier.

  3. 03

    Capture demand

    Use organic visibility and paid acquisition to turn homeowner intent into opportunities.

  4. 04

    Follow up

    Create systems that keep good opportunities from falling through the cracks.

  5. 05

    Book estimates

    Move qualified inquiries into actual sales conversations.

  6. 06

    Know what to do next

    Understand what's working, what's not, and where marketing effort should go next.

Find your level

How much growth system do you need right now?

Build

Start with Build if...

  • You need the core marketing system professionally managed
  • Your local presence needs improvement
  • Your website or follow-up process needs work
  • You want paid demand through Local Services Ads
  • You need a strong SEO / technical foundation
  • You are not yet ready for a broader multi-channel growth program

Get the core system working.

Grow

Start with Grow if...

  • You already have a functioning business and sales process
  • You have capacity for more projects
  • You want significantly more organic implementation
  • You want stronger paid acquisition beyond the core program
  • You need ongoing content
  • You want better attribution and pipeline visibility
  • You're trying to create more consistent demand

Increase demand and marketing depth.

Scale

Scale may make sense if...

  • You have meaningful growth targets
  • You already invest seriously in marketing
  • You want multiple paid acquisition channels
  • You need more organic implementation capacity
  • You want stronger local market authority
  • You need advanced CRM and reactivation
  • You want Constructo involved in higher-level growth planning

Expand channels and lead the growth function.

Pricing without the mystery

What actually affects the cost of marketing?

Two remodelers or roofing companies can look similar from the outside and still require very different levels of work. Market competition, existing assets, growth goals, geography, channels, and business complexity all matter.

Build

$2,000/month

Grow

$3,500/month

Scale

$6,000/month

Certain situations may require additional scope. Any additional scope is discussed before work begins.

Agreements + cancellation

Clear agreements. Flexible terms.

Most engagements are structured around a six-month agreement, with month-to-month options available at different rates. Cancellation requires 30 days' notice.

Service agreements

Every engagement is covered by a clear written agreement.

Standard 6-month term

Most engagements are structured around a six-month agreement.

Month-to-month available

Month-to-month options are available at different rates. We'll walk through what fits on the call.

30 days' notice

Cancellation requires 30 days' notice.

Additional scope

Most companies fit inside the three plans. Some situations require more.

  • Additional locations
  • New-market launches
  • Large custom website projects
  • Professional photo / video production
  • Complex integrations
  • Additional paid channels beyond scope
  • Unusually large content requirements
  • Complex multi-location organizations

Any additional scope is discussed and approved before work begins.

FAQ

Pricing questions contractors ask us all the time.

No. Constructo's fee covers strategy, management, implementation, and optimization. Advertising spend is separate and paid directly to the platform — Google or Meta — wherever applicable. We don't collect your media budget and mark it up.

Not sure which level fits?

You don't need to diagnose your own marketing.

Tell us where the business is today, where you're trying to take it, and what's getting in the way. We'll help determine how much marketing capacity actually makes sense — whether that's Build, Grow, Scale, or another direction.

Get Your Growth PlanTalk to Constructo

The Growth Plan is a free 30–45 minute call with Dan Kelly, owner of Constructo. You'll leave with a written recap and recommended next steps — no obligation.

If we don't think Constructo is the right fit, we'll tell you.