What Does Contractor Marketing Cost?

A Clear, No-Fluff Breakdown of Constructo’s Packages, Pricing & Path to Growth

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How Much Does Contractor Marketing Cost?

Most marketing agencies avoid talking about price. At Constructo, we believe that’s a mistake.

We built this page to give you the transparency you deserve — because when you’re serious about growing your business, you need more than vague ranges or hidden fees. You need clarity, confidence, and control. On this page, you’ll find:

We call it the Constructo Growth Ladder — a scalable system designed to meet you where you are and grow with you as your business evolves.

Who We’re Not a Fit For

We’re not the cheapest option — and we’re proud of that.
We deliver results, not quick fixes.

You’re probably not a good fit if:

If that’s you, no hard feelings — but we’re not the right partner.

Who We Are a Perfect Fit For

We work best with contractors who are:

If that sounds like you, keep reading — you’re in the right place.

Why Affects the Price?

If you’re here, you’re probably wondering: “Why do some marketing programs cost $1,500 a month while others cost $5K or more?”Let’s break it down  no fluff, no BS.

What drives the price up?
  • Increased competition in your market: More competition = higher ad costs and more aggressive strategy needed to win.

  • More hands-on coaching & sales enablement: 1:1 coaching, proposal reviews, sales call breakdowns — all of that takes time and expertise.

  • Advanced features: Things like AI-powered follow-up systems, Big 5 content strategy, custom dashboards, and revenue attribution aren’t standard — they’re premium.

  • Content creation & media: Photo/video shoots, content marketing, and AI SEO services drive pricing into higher tiers.

  • Faster implementation  speed: Want results fast? That means a bigger team on your account.
  • Simpler needs: If you’re not doing paid ads, or only need one location, your setup is leaner.

  • Lower market competition: In less competitive regions, you can often win with SEO + follow-up alone.

  • No coaching or training included: If you’re comfortable managing sales or don’t want hands-on support, that reduces costs.
Why are some companies more expensive?

They offer a complete system — not just a bunch of services. When you get strategy, execution, tracking, coaching, and support under one roof, you’re not just paying for marketing — you’re investing in growth.

They’re cutting corners:

  • DIY websites that don’t convert

  • No follow-up systems

  • No real tracking

  • Outsourced to junior freelancers

  • Zero accountability

It might look like you’re saving money — but in reality, you’re leaving thousands in revenue on the table from missed opportunities.

Why Contractor Marketing Pricing Isn’t One-Size-Fits-All Marketing Cost?

At Constructo, we’ve designed four tiered programs — what we call the Constructo Growth Ladder™ — to match contractors at every growth stage.

Let’s be real — every contractor is at a different stage of the journey. A remodeling company doing $800K per year with no website needs something completely different than a design-build firm doing $3M+ and trying to dominate their region.

That’s why we don’t give cookie-cutter quotes. Instead, we build your strategy based on:

1. Your Current Online Presence

Do you already have a strong foundation — or are we starting from scratch?

2. Your Market & Competition

A roofer in a small town is up against different challenges than a remodeler in a crowded metro area.

3. Your Goals

Are you trying to double your revenue? Fill a crew’s schedule? Build a brand that dominates your niche?

4. Your Sales Process

Do you have systems in place to follow up with leads — or are they slipping through the cracks?

5. The Scope of Work Needed

Some clients just need the engine running. Others want the full pit crew and race strategy.

What Does It Cost to Work With Us?

We don’t do one-size-fits-all retainers or vague “custom proposals.” Every contractor we work with gets access to The Constructo Growth System — our proven framework designed to help you attract better leads, close more jobs, and grow your business with confidence.

The difference between tiers isn’t what you get — it’s how fast, how deep, and how hands-on we go.

Groundwork

For $750K–$1.5M contractors who need to look like the expert and start generating consistent, high-quality leads.

Build a Strong Foundation That Pays for Itself

This is where most contractors need to start. We lay the groundwork with a high-converting website, SEO, and AI follow-up — so you show up like the pro you are and stop relying on referrals or word of mouth.

$3,000 Setup | $1,750/month | 6-month minimum

Outcome:

You start showing up, looking the part, and capturing real leads online — even while you’re on the job.

What’s Included:

Outcome:

You start showing up, looking the part, and capturing real leads online — even while you’re on the job.

MOMENTUM

For $1.5M–$3M contractors ready for consistent pipeline, sales enablement, and scalable growth.

Get Predictable Leads & Build a Scalable Sales Machine

You’ve got traction — now it’s time to systemize it. With Momentum, we turn visibility into pipeline. You get full-funnel tracking, paid ads, automated follow-up, and powerful sales support — so your team can close more jobs without dropping leads.

$5,000 Setup | $3,250/month | 6-month minimum

Outcome:

You build a reliable, high-converting marketing and sales engine — and get back more time in your day.

What’s Included:

Outcome:

You start showing up, looking the part, and capturing real leads online — even while you’re on the job.

DOMINANCE

For $3M+ contractors ready to build a premium brand, dominate their market, and scale like a CEO.

Elevate Your Brand. Lead Your Market. Scale With Confidence.

At this level, you’re no longer “doing marketing.” You’re building a brand that attracts premium clients, top-tier talent, and long-term business equity. Dominance is for serious growth: video content, sales coaching, thought leadership, and market expansion — all under one roof.

$7,500 Setup | $5,000/month | 12-month minimum

Outcome:

You own your market, become the obvious choice, and build a business that works without you.

What’s Included:

Outcome:

You start showing up, looking the part, and capturing real leads online — even while you’re on the job.

What’s Included :
Everything in Momentum
Google Ads + Local Service Ads Management
Facebook/Instagram Retargeting Ads
Smart CRM Automations + Re-engagement Campaigns
AI Call Summaries + Lead Scoring
Sales Call Review (up to 2/month)
Objection Handling Playbook Vault
Conversion-Optimized Landing Pages
Attribution by Source, Campaign & Funnel
Biweekly Group Coaching (Pipeline Accelerator)
4 SEO content pieces per month

Why This Works

Whether you’re just trying to get off the referral rollercoaster or you’re looking to become the #1 contractor in your area, our system adapts to your goals — and grows with you.

You’re not buying services. You’re investing in a system designed to book you more jobs, increase your revenue, and give you back your time.

Compare the Tiers: The Constructo Growth Ladder™ at a Glance

Here’s a simple visual-style breakdown to make decision-making easier:

  • High-Converting Website (30-Day Launch Guarantee or $1K Back)
  • GBP Optimization + On-Page SEO
  • CRM + Form Tracking Setup
  • AI-Powered Lead Nurture (text, email, voicemail)
  • Review Generation Automation
  • AI Pricing Calculator Embedded on Your Site
  • Attribution Dashboard + Call Tracking
  • Monthly Group Coaching (Growth Lab)
  • 2 SEO-optimized content pages per month
  • Everything in Groundwork
  • Google Ads + Local Service Ads Management
  • Facebook/Instagram Retargeting Ads
  • Smart CRM Automations + Re-engagement Campaigns
  • AI Call Summaries + Lead Scoring
  • Sales Call Review (up to 2/month)
  • Objection Handling Playbook Vault
  • Conversion-Optimized Landing Pages
  • Attribution by Source, Campaign & Funnel
  • Biweekly Group Coaching (Pipeline Accelerator)
  • 4 SEO content pieces per month
  • Everything in Momentum
  • Monthly Big 5 Content + AI SEO (8–12 pieces/month)
  • Quarterly Content Strategy Review
  • Up to 2 Service Area or Sales Landing Pages/month
  • Quarterly Video & Photo Shoots (local or partner network)
  • Custom Landing Pages by Service & Region
  • Personal Brand + Authority Positioning
  • Multi-Location Dashboard + Expansion Support
  • 1:1 Quarterly Business Coaching & Leadership Intensives
  • Exit & Growth Planning Support
  • Priority Support + Fast-Track Implementation

Level 1

Groundwork

Best for: $750K–$1.5M contractors


$1,750/MO –
$3K SET UP
  • High-Converting Website (30-Day Launch Guarantee or $1K Back)
  • GBP Optimization + On-Page SEO
  • CRM + Form Tracking Setup
  • AI-Powered Lead Nurture (text, email, voicemail)
  • Review Generation Automation
  • AI Pricing Calculator Embedded on Your Site
  • Local Citations
  • Attribution Dashboard + Call Tracking
  • Monthly Group Coaching (Growth Lab)
  • 2 SEO-optimized content pages per month

Level 2

Momentum

Best for:$1.5M–$3M contractors


$3,250/MO –
$5K SET UP
  • High-Converting Website (30-Day Launch Guarantee or $1K Back)
  • GBP Optimization + On-Page SEO
  • CRM + Form Tracking Setup
  • AI-Powered Lead Nurture (text, email, voicemail)
  • Review Generation Automation
  • AI Pricing Calculator Embedded on Your Site
  • Local Citations
  • Attribution Dashboard + Call Tracking
  • Monthly Group Coaching (Growth Lab)
  • 2 SEO-optimized content pages per month
  • Everything in Groundwork
  • Google Ads + Local Service Ads Management
  • Facebook/Instagram Retargeting Ads
  • Smart CRM Automations + Re-engagement Campaigns
  • AI Call Summaries + Lead Scoring
  • Sales Call Review (up to 2/month)
  • Objection Handling Playbook Vault
  • Conversion-Optimized Landing Pages
  • Attribution by Source, Campaign & Funnel
  • iweekly Group Coaching (Pipeline Accelerator)
  • 4 SEO content pieces per month

Level 3

Dominance

Best for: $3M+ contractors ready to dominate

$5,000/MO –
$7,5K SET UP
  • High-Converting Website (30-Day Launch Guarantee or $1K Back)
  • GBP Optimization + On-Page SEO
  • CRM + Form Tracking Setup
  • AI-Powered Lead Nurture (text, email, voicemail)
  • Review Generation Automation
  • AI Pricing Calculator Embedded on Your Site
  • Local Citations
  • Attribution Dashboard + Call Tracking
  • Monthly Group Coaching (Growth Lab)
  • 2 SEO-optimized content pages per month
  • Everything in Groundwork
  • Google Ads + Local Service Ads Management
  • Facebook/Instagram Retargeting Ads
  • Smart CRM Automations + Re-engagement Campaigns
  • AI Call Summaries + Lead Scoring
  • Sales Call Review (up to 2/month)
  • Objection Handling Playbook Vault
  • Conversion-Optimized Landing Pages
  • Attribution by Source, Campaign & Funnel
  • Biweekly Group Coaching (Pipeline Accelerator)
  • 4 SEO content pieces per month
  • Everything in Momentum
  • Monthly Big 5 Content + AI SEO (8–12 pieces/month)
  • Quarterly Content Strategy Review
  • Up to 2 Service Area or Sales Landing Pages/month
  • Quarterly Video & Photo Shoots (local or partner network)
  • Custom Landing Pages by Service & Region
  • Personal Brand + Authority Positioning
  • Multi-Location Dashboard + Expansion Support
  • 1:1 Quarterly Business Coaching & Leadership Intensives
  • Exit & Growth Planning Support
  • Priority Support + Fast-Track Implementation

Level 4

Groundwork

Empire builders, by invite only


$ 8,000+/
Monthly
  • Website
  • Local SEO
  • CRM
  • Reviews
  • Reporting
  • Ads
  • Follow-Up Automation
  • Retargeting
  • Strategy Calls
  • Content
  • CRO
  • Media
  • PR
  • Executive Strategy
  • Funnels
  • Hiring Systems
  • Licensing
  • Investor Network
  • High-Converting Website (30-Day Launch Guarantee or $1K Back)
  • GBP Optimization + On-Page SEO
  • CRM + Form Tracking Setup
  • AI-Powered Lead Nurture (text, email, voicemail)
  • Review Generation Automation
  • AI Pricing Calculator Embedded on Your Site
  • Attribution Dashboard + Call Tracking
  • Monthly Group Coaching (Growth Lab)
  • Strategy Calls
  • Content
  • CRO
  • Media
  • PR
  • Executive Strategy
  • Funnels
  • Hiring Systems
  • Licensing
  • Investor Network

Level 1

Groundwork

Best for: $750K–$1.5M contractors


$1,750/MO –
$3K SET UP
  • Website
  • Local SEO
  • CRM
  • Reviews
  • Reporting

Level 2

Framework

Best for:$1.5M–$3M contractors


$ 2,750/
Monthly
  • Website
  • Local SEO
  • CRM
  • Reviews
  • Reporting
  • Ads
  • Follow-Up Automation
  • Retargeting
  • Strategy Calls

Level 3

Finisher

Best for: $3M+ contractors ready to dominate

$ 4,500/
Monthly
  • Website
  • Local SEO
  • CRM
  • Reviews
  • Reporting
  • Ads
  • Follow-Up Automation
  • Retargeting
  • Strategy Calls
  • Content
  • CRO
  • Media
  • PR
  • Executive Strategy

Level 4

Groundwork

Empire builders, by invite only


$ 8,000+/
Monthly
  • Website
  • Local SEO
  • CRM
  • Reviews
  • Reporting
  • Ads
  • Follow-Up Automation
  • Retargeting
  • Strategy Calls
  • Content
  • CRO
  • Media
  • PR
  • Executive Strategy
  • Funnels
  • Hiring Systems
  • Licensing
  • Investor Network

Level 1

Groundwork

Best for: $750K–$1.5M contractors

$3,000/

Setup

$ 1,750/
Monthly
  • Website
  • Local SEO
  • CRM
  • Reviews
  • Reporting

Level 2

Framework

Best for: $1.5M–$3M contractors

$5,000/

Setup

$ 2,750/
Monthly
  • Website
  • Local SEO
  • CRM
  • Reviews
  • Reporting
  • Ads
  • Follow-Up Automation
  • Retargeting
  • Strategy Calls

Level 3

Finisher

Best for: $3M+ contractors ready to dominate

$7,500/

Setup

$ 4,500/
Monthly
  • Website
  • Local SEO
  • CRM
  • Reviews
  • Reporting
  • Ads
  • Follow-Up Automation
  • Retargeting
  • Strategy Calls
  • Content
  • CRO
  • Media
  • PR
  • Executive Strategy

Level 4

Groundwork

Empire builders, by invite only

Custom

$ 8,000+/
Monthly
  • Website
  • Local SEO
  • CRM
  • Reviews
  • Reporting
  • Ads
  • Follow-Up Automation
  • Retargeting
  • Strategy Calls
  • Content
  • CRO
  • Media
  • PR
  • Executive Strategy
  • Funnels
  • Hiring Systems
  • Licensing
  • Investor Network
Need Help Choosing?

If you’re unsure which tier fits your business best, book a free strategy call. We’ll audit where you are, where you want to go, and map the clearest path forward — no pressure.

Why Pricing Varies in Our Industry

You’ve probably seen marketing agencies charging anywhere from $500/month to $10,000+. Let’s make sense of that — and show you how to compare apples to apples.

If you’re just looking for a cheap website or one-time SEO project, we’re not the right fit.


We’re a long-term growth partner for contractors who:

Not All “Marketing” Is Created Equal

Most agencies sell services.
We build systems — the kind that actually drive measurable growth.

When comparing prices, ask:

  • Are they just building a website? Or are they driving leads to it?

  • Do they help close deals? Or leave it all to you?

  • Do they track ROI? Or just send vague reports?

That’s where most contractors get burned — paying for pieces without a plan.

Yes, our program is an investment — but it’s designed to pay for itself fast.

If just 1-2 extra jobs per month would cover your monthly fee (and then some), this system is a no-brainer.

What’s the cost of:

  • A no-show lead that never gets followed up?

  • A good-fit customer who goes with a competitor because your site didn’t impress?

  • Wasted ad spend that no one’s optimizing?

You’re likely already spending more on lost opportunities than you’d ever spend with us.

We keep it simple:

  • Flat monthly fee per tier

  • Paid ad spend billed separately (you control the budget)

  • Optional add-ons clearly listed — no surprises

We don’t do “nickel and dime” pricing. Everything you need is included to grow — not upsold.

More contractors are moving from scattered services to complete operating systems — and seeing bigger wins.
We evolve with what works. As AI, data, and buyer behavior shift, we’re constantly improving our system to deliver results. That’s why the value (and pricing) grows over time.

Got Questions? Let’s Clear Them Up

We want you to feel confident, not confused. Below are some of the most common questions we hear from contractors just like you:

What happens after the minimum commitment?

After 6 or 12 months (depending on your tier), we move to month-to-month.
Most of our clients stay with us for years — not because they’re locked in, but because the system keeps working.

You will. That’s what this system is built for.
We’ve never had a client follow the process and not see a return on investment.

Will it happen overnight? No. But how fast it works depends on your market, budget, and how aggressively you want to grow. Some see results in weeks — others take a bit longer. But it works. Every time.

We track everything. If something’s off, we don’t wait around — we fix it, optimize it, and get it moving.

This isn’t guesswork. It’s a system designed to deliver results — and it does.

Nope. Your monthly fee covers everything in your tier:

  • Strategy

  • Website & SEO

  • AI follow-up

  • CRM setup

  • Coaching

  • Reporting

The only extra is your ad spend, which goes directly to platforms like Google or Facebook — and you control the budget.

Less than you think. We handle the heavy lifting — strategy, setup, and optimization.
You’ll provide some input up front and join coaching calls if you’re in Scaler or Dominance, but most clients spend less than 1 hour/week once we’re rolling.

That depends on your market and how aggressive your plan is.
Here’s what most clients experience:

  • Week 1–4: Website + system setup

  • Month 2: Inbound leads start coming in

  • Month 3–4: You start booking jobs

  • Month 5+: You’ve got a pipeline, tracking ROI, and building momentum

This isn’t overnight magic — it’s sustainable, compounding growth.
(But yeah, it works fast too.)

Ready to Grow?

If you’re serious about growing your contracting business, this is your next step.


Let’s hop on a quick call and see if we’re the right fit. No hard sell. No pressure. Just a real conversation about where you are and where you want to go.

We’ll even review your current site and lead flow — free.